49% of shoppers reported buying for two children, while 45% were buying for one child
Source: Optimove: Responsive Marketing for Back-to-School 2026: Adapting to Early Starts, Budget Pressures, and Multichannel Demands — Optimove (2026)
Cite as: Optimove. (2026). Optimove: Responsive Marketing for Back-to-School 2026: Adapting to Early Starts, Budget Pressures, and Multichannel Demands. Retrieved from https://research.agilebrandguide.com/research/optimove-responsive-marketing-for-back-to-school-2026-adapting-to-early-starts-budget-pressures-and-multichannel-demands