48% of marketing leaders report AI is fully integrated into their day-to-day operations.

Name: 48% of marketing leaders report AI is fully integrated into their day-to-day operations.
Creator: Optimizely
Published: 2026
License: https://agilebrandguide.com/optimizely-ai-in-marketing-the-reality-of-more-work-not-more-time/

Source: Optimizely: AI in Marketing: The Reality of More Work, Not More Time — Optimizely (2026)

Cite as: Optimizely. (2026). Optimizely: AI in Marketing: The Reality of More Work, Not More Time. Retrieved from https://research.agilebrandguide.com/research/optimizely-ai-in-marketing-the-reality-of-more-work-not-more-time

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