44% of AI shoppers have encountered inaccurate AI-generated shopping information.
Source: Zeta Global: AI-Driven Commerce: Reimagining Consumer Engagement and Brand Loyalty — Zeta Global (2026)
Cite as: Zeta Global. (2026). Zeta Global: AI-Driven Commerce: Reimagining Consumer Engagement and Brand Loyalty. Retrieved from https://research.agilebrandguide.com/research/zeta-global-ai-driven-commerce-reimagining-consumer-engagement-and-brand-loyalty