43% of teams would allow AI agents to act autonomously across most marketing tasks, 34% confine agents to low-stakes decisions, and 21% require pre-execution human approval
Source: Contentful: The Agentic Web: Critical AI Questions for Marketing and CX Leadership — Contentful (2026)
Cite as: Contentful. (2026). Contentful: The Agentic Web: Critical AI Questions for Marketing and CX Leadership. Retrieved from https://research.agilebrandguide.com/reports/contentful/contentful-the-agentic-web-critical-ai-questions-for-marketing-and-cx-leadership