43% of consumers have used AI tools to assist with shopping and 22% have purchased a product based on an AI recommendation

Source: Prime Day 2026: Strategic Shifts in Consumer Behavior and the Imperative for Data Excellence — Akeneo (2026)

Cite as: Akeneo. (2026). Prime Day 2026: Strategic Shifts in Consumer Behavior and the Imperative for Data Excellence. Retrieved from https://research.agilebrandguide.com/research/prime-day-2026-strategic-shifts-in-consumer-behavior-and-the-imperative-for-data-excellence

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