42% of first-choice votes for Clutch the Bald Eagle were from the US
Source: Zappi: Local Relevance Drives Global Engagement: Lessons from FIFA World Cup 2026 Mascots for Enterprise CX — Zappi (2026)
Cite as: Sweet, K., Malcolm, K.. (2026). Zappi: Local Relevance Drives Global Engagement: Lessons from FIFA World Cup 2026 Mascots for Enterprise CX. Retrieved from https://research.agilebrandguide.com/research/zappi-local-relevance-drives-global-engagement-lessons-from-fifa-world-cup-2026-mascots-for-enterprise-cx