42% of brands identify On‑Time, In‑Full (OTIF) delivery rate as their priority KPI
Source: Radial: Driving Omnichannel Growth: Why B2B Fulfillment Defines Brand Success — Radial (2026)
Cite as: Radial. (2026). Radial: Driving Omnichannel Growth: Why B2B Fulfillment Defines Brand Success. Retrieved from https://research.agilebrandguide.com/research/radial-driving-omnichannel-growth-why-b2b-fulfillment-defines-brand-success