41.6% admit that a portion of their investment is not delivering its full value
Source: Incubeta: Bridging the Marketer’s Confidence Paradox: From Activity to Impact — Incubeta (2026)
Cite as: Incubeta. (2026). Incubeta: Bridging the Marketer’s Confidence Paradox: From Activity to Impact. Retrieved from https://research.agilebrandguide.com/research/incubeta-bridging-the-marketers-confidence-paradox-from-activity-to-impact