41% currently consider their customer data capabilities scalable.

Name: 41% currently consider their customer data capabilities scalable.
Creator: Amperity
Published: 2025
License: https://agilebrandguide.com/closing-the-personalization-gap-data-readiness-as-the-foundation-for-travel-industry-growth/

Source: Bridging Ambition and Execution in Travel Data Strategy — Amperity (2025)

Cite as: Amperity. (2025). Bridging Ambition and Execution in Travel Data Strategy. Retrieved from https://research.agilebrandguide.com/research/bridging-ambition-and-execution-in-travel-data-strategy

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