40% of 35–44 year olds report daily AI use.
Source: Shift: Navigating the Generational Divide in AI Adoption: Strategic Imperatives for Enterprise CX and Marketing — Shift (2026)
Cite as: Shift. (2026). Shift: Navigating the Generational Divide in AI Adoption: Strategic Imperatives for Enterprise CX and Marketing. Retrieved from https://research.agilebrandguide.com/research/shift-navigating-the-generational-divide-in-ai-adoption-strategic-imperatives-for-enterprise-cx-and-marketing