39% of U.S. adults cited cash bonuses or promotional offers as a top incentive for switching checking accounts.
Source: Vericast: Conditional Loyalty: Navigating Instant Expectations in Retail Banking — Vericast (2026)
Cite as: Vericast. (2026). Vericast: Conditional Loyalty: Navigating Instant Expectations in Retail Banking. Retrieved from https://research.agilebrandguide.com/research/vericast-conditional-loyalty-navigating-instant-expectations-in-retail-banking