37.9% report their role is 25% creative and 75% coordination
Source: Optimizely: Rebalancing the Marketing Work System: Addressing the Passion-Pressure Paradox — Optimizely (2026)
Cite as: Optimizely. (2026). Optimizely: Rebalancing the Marketing Work System: Addressing the Passion-Pressure Paradox. Retrieved from https://research.agilebrandguide.com/research/optimizely-rebalancing-the-marketing-work-system-addressing-the-passion-pressure-paradox