32% of users engage with AI daily
Source: The Intentional AI Imperative: Balancing Utility with Consumer Control and Trust — Shift (2026)
Cite as: Shift. (2026). The Intentional AI Imperative: Balancing Utility with Consumer Control and Trust. Retrieved from https://research.agilebrandguide.com/research/the-intentional-ai-imperative-balancing-utility-with-consumer-control-and-trust