3 out of 4 consumers report resolving an issue with a brand requires as much or more effort than it did a year ago
Source: CSG: Addressing Customer Effort Inflation: Strategic Imperatives for Enterprise CX Leaders — CSG (2026)
Cite as: CSG. (2026). CSG: Addressing Customer Effort Inflation: Strategic Imperatives for Enterprise CX Leaders. Retrieved from https://research.agilebrandguide.com/reports/csg/csg-addressing-customer-effort-inflation-strategic-imperatives-for-enterprise-cx-leaders