3% of marketing organizations are considered to be in the 'AI Automation Era' characterized by automated, enriched data and predictive capabilities across channels.
Source: Cordial: Designing the AI-Native Marketing Organization: Structure, Skills, and Governance for Accelerated Growth — Cordial (2026)
Cite as: J. Sherlock, R. Garf. (2026). Cordial: Designing the AI-Native Marketing Organization: Structure, Skills, and Governance for Accelerated Growth. Retrieved from https://research.agilebrandguide.com/research/cordial-designing-the-ai-native-marketing-organization-structure-skills-and-governance-for-accelerated-growth