22% of consumers feel 'very loyal' to brands after their most recent transaction, a decrease of 3 percentage points year-over-year.
Source: Medallia: Beyond Scores: Proving CX Value and Building Trust in 2026 — Medallia (2026)
Cite as: Medallia. (2026). Medallia: Beyond Scores: Proving CX Value and Building Trust in 2026. Retrieved from https://research.agilebrandguide.com/research/medallia-beyond-scores-proving-cx-value-and-building-trust-in-2026