20% of consumers had already commenced holiday shopping as of November 25
Source: Inflation, Deals, and Divide: What’s Driving 2025 Holiday Shopping — Five9 (2025)
Cite as: Five9. (2025). Inflation, Deals, and Divide: What’s Driving 2025 Holiday Shopping. Retrieved from https://research.agilebrandguide.com/research/navigating-the-2025-holiday-season-inflation-deals-and-the-ai-imperative-for-retailers